IORI Co., Ltd. Ehime, Japan

IORI is an Imabari Towel specialty store headquartered in Ehime Prefecture, Japan.

We are a company dedicated to pursuing the possibilities of fine-quality towel products as a way to enrich your lifestyle.

Because towels are something you use everyday, we believe you should surround yourself and your loved ones with the safest, most reliable towels on Earth.

The Worlds Finest Towels

Made in Imabari, Japan

Imabari City, located in the northern region of Ehime Prefecture on Shikoku Island, is home to the largest cotton-towel producing industry in Japan.

Blessed with mild year-round climate and an abundance of soft water, Imabari has thrived as Japan’s leader in towel production for over 120 years. 

The Proud Symbol of Made in Japan Quality

Authentic Imabari Towels are marked with the red, white, and blue Imabari Towel Japan tag, proving certification by the Shikoku Towel Industry Association which requires all towels be put to a strict test in categories such as absorbency, durability, and color sustainability. 

Imabari Towels are known throughout Japan as the most absorbent, finest quality towels available. It is a proud symbol of tradition, expertise, and made in Japan quality.

The #1 Selling Imabari Towel Brand Worldwide

Operating 7 retail store locations nationwide, IORI is Japan’s most trusted Imabari Towel brand. 

Besides towels, we offer a wide variety of lifestyle goods, baby products, and traditional made in Japan crafts. 

Please rest assured that all towels sold on our website are 100% authentic, fine-quality Imabari Towels, made and shipped directly from Japan. *

*Excludes some baby items, please check product description for more information