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Reliable Quality Made by Genuine Craftsmen with Heart

Woven in the heart of Imabari, our towels reflect over a century of textile craftsmanship. Made with carefully selected materials and time-tested techniques, each piece is designed for lasting comfort and daily use.

About Iori

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  • Authentic Quality

    Each towel is made in Imabari, Japan and meets the region’s certified standards of softness, absorbency, and durability.

  • Secure Payments

    All transactions are encrypted to ensure a safe, seamless shopping experience.

  • Tracked Shipping

    Every order includes tracking from dispatch to delivery, so you always know the status of your package.

  • Customer Support

    We are here to help in English, Japanese, or Chinese with any questions before or after your purchase.

Worldwide Express Shipping

We ship all orders from our store in Ehime, Japan using trusted express carriers Japan Post and Yamato Transport. Each shipment includes detailed tracking.

International Shipping Guide

*Additional import fees may apply based on your country’s regulations.

Iori Journal

FAQ

What are Imabari Towels?

Imabari Towels are a symbol of Japanese quality, produced in Imabari, Ehime—a region with over 120 years of towel-making history.

Every authentic towel is identified by the official red, white, and blue tag, which includes a unique certification ID number. To earn this tag, towels must pass a rigorous 12-point inspection measuring softness, durability, and colorfastness.

The most famous of these is the "5-second rule," which requires a towel to sink within five seconds in water to ensure high absorbency.
Do you ship internationally?

Yes! We ship directly from our shop in Ehime, Japan, to most countries worldwide via Japan Post EMS and Yamato International Shipping.

Please note that due to partnership agreements, we currently do not ship to Hong Kong or Taiwan.
How long does delivery take?

In-stock items are typically prepared and dispatched from our shop within 1–3 business days. Once shipped, express delivery usually takes between 4–10 business days.

Please note that while we strive for speed, delays may occur during customs processing or local delivery in the destination country, which are outside of our control.
Do import fees apply?

International orders are subject to import taxes, VAT, or local customs fees as determined by your government. These charges are not included in our product and shipping prices and are the responsibility of the recipient.

If a package is refused due to unpaid fees, non-recoverable shipping costs will be deducted from your refund.

Please see our refund policy page before ordering.
What are the shipping costs?

Shipping is charged at the direct carrier rate provided by Japan Post or Yamato; we do not add any markups or handling surcharges. Costs are calculated based on your destination and the weight of your order. You can view a live shipping quote in your shopping cart before completing your purchase.
What currency will I be charged in?

You will be charged in the currency selected at checkout. Please note that while we provide multi-currency support for your convenience, original transaction and currency conversion fees captured by payment processors (such as PayPal or Shopify Payments) are non-refundable in the event of a return.

If you have any other questions, we are here to help.

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