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Well-absorbed

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IORINO Towels-yokusuu-Ultra-Absorbent Towels

¥1,000 – ¥4,500

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❄️ Snow Wreath – A Seasonal Touch of Eleganc

❄️ Snow Wreath – A Seasonal Touch of Elegance

Infuse your home with the quiet beauty of winter. The Snow Wreath towels feature delicate snowflake patterns in reversible navy and gray, adding subtle warmth and seasonal charm to any space. Perfect for creating a cozy winter atmosphere, they complement both casual and refined interiors effortlessly.

With the softness and absorbency of Imabari craftsmanship, these towels are ideal for everyday moments or thoughtful winter gifts.

#IoriTowels #DogoOnsen #JapaneseCraftsmanship #Ehime #Matsuyama #ImabariTowel #MadeinJapan #SnowWreath #WinterMood #SeasonalDesign

Introducing the Mizu Handkerchief Series Designed

Introducing the Mizu Handkerchief Series

Designed for versatility and elegance, the Mizu handkerchief towels bring subtle sophistication to your daily essentials. Available in three patterns—check, dot, and border—each crafted with different textures, these towels are thoughtfully made to suit any occasion, including business settings.

The lightweight design ensures it fits perfectly in your pocket without bulk, while maintaining excellent absorbency and quick-drying qualities. Whether you're drawn to soft gauze-pile or smooth shearing-pile finishes, each touch reveals comfort tailored to your preference.

With a nod to Japanese tradition, the name Mizu carries auspicious meaning—symbolizing good fortune and new beginnings. A perfect gift for someone special or an everyday companion for yourself, made to reflect the harmony of thoughtful design and practicality.

#IoriTowels #DogoOnsen #JapaneseCraftsmanship #Ehime #Matsuyama #ImabariTowel #MadeinJapan #MizuHandkerchief #TimelessDesign #BusinessEssentials

🍂 Wrap Yourself in Seasonal Comfort 🍂 The K

🍂 Wrap Yourself in Seasonal Comfort 🍂

The Kinome Towel Blanket, available in two sizes, is crafted from organic cotton to offer lightweight warmth for cool autumn days. Perfect for relaxing at home or adding a touch of coziness on the go, its soft texture and natural hues embody quiet craftsmanship.

Enjoy comfort designed for every season—now available at Iori stores and online.

#IoriTowels #DogoOnsen #JapaneseCraftsmanship #Ehime #Matsuyama #ImabariTowel #MadeinJapan

Introducing the Herringbone Collection – Where S

Introducing the Herringbone Collection – Where Softness Meets Sophistication.

Delicately soft, highly absorbent, and designed with quiet sophistication. The Herringbone collection combines the plush comfort of non-twisted yarn with sleek, monochrome tones—moving beyond playful textures toward a refined, timeless aesthetic.

With serene hues in off-white, gray, and charcoal, these towels blend seamlessly into any space, offering a sense of calm and simplicity. The subtle herringbone pattern creates depth and character without excess—an everyday essential elevated through thoughtful design.

Whether gifted or used in your own home, the Herringbone Series brings peace of mind and quiet elegance to daily rituals.

#IoriTowels #DogoOnsen #JapaneseCraftsmanship #Ehime #Matsuyama #Imabaritowels #ImabariTowel #MadeinJapan #HerringboneSeries #MinimalistLiving #ModernDesign #towels

🎃 Cozy Halloween Wishes from Iori 🎃 As the

🎃 Cozy Halloween Wishes from Iori 🎃

As the air turns crisp and the festive season settles in, we hope you take time to unwind and embrace the little joys around you—whether that’s savoring a peaceful evening or enjoying playful Halloween moments.

Wishing you a Halloween filled with warmth, lighthearted fun, and quiet comfort.

#HappyHalloween #IoriTowels #SeasonalGreetings #Ehime #Matsuyama

🍂 As the air grows cooler, find comfort in the

🍂 As the air grows cooler, find comfort in the rich textures of Iori's Cotan towel series.

Woven from 100% Australian cotton, its long, plush pile offers more than just warmth—it gently cocoons you, making each use a moment of quiet comfort. Highly absorbent and exceptionally soft, Cotan is the perfect companion for chilly mornings and serene evenings, inviting you to embrace the changing season with ease.

Discover the artistry and care behind every Imabari towel—designed to complement life’s simple moments with lasting quality.

Order now on our global online shop (link in bio).

#IoriTowels #DogoOnsen #JapaneseCraftsmanship #Ehime #Matsuyama #ImabariTowel #MadeinJapan #CotanTowel #AutumnComfort

🍁 After a long and lingering hot summer, we are

🍁 After a long and lingering hot summer, we are finally beginning to feel the cool breeze of autumn here in Ehime. The changing leaves and crisp air are a gentle reminder that the season of renewal is upon us.

This beautiful view from Kumakogen Town—a serene highland escape nestled in the mountains of Ehime—was perfectly captured by @hiroshi320d. The scenery reflects the peaceful rhythm of nature as it shifts into autumn, inviting us to embrace the simple joys of the season.

📍 Kumakogen, Ehime, Japan
📷 @hiroshi320d

#IoriTowels #DogoOnsen #JapaneseCraftsmanship #Ehime #Matsuyama #ImabariTowel #MadeinJapan #AutumnInEhime #SeasonalBeauty

Experience Imabari Towel Comfort at Dogo Onsen ♨

Experience Imabari Towel Comfort at Dogo Onsen ♨︎

Planning a visit to Dogo Onsen? Stop by our flagship store in the Dogo Shopping Arcade and enjoy our towel rental service—the perfect companion for your hot spring experience. Choose from premium Imabari Towels, renowned for their softness, absorbency, and durability. Simply pick up a rental card beside the product and enjoy a moment of Japanese craftsmanship throughout your day.

📍 Iori Flagship Store
〒790-0842 Ehime, Matsuyama-shi, Yunomachi 4-11
⏰ Store Hours: 9:00–21:00
#IoriTowels #DogoOnsen #JapaneseCraftsmanship #Ehime

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