A Brand Rooted in Japanese Towel Craftsmanship
Iori is an Imabari Towel brand based in Ehime, Japan. We design and produce high-quality towels and lifestyle items that reflect the region’s heritage of textile craftsmanship.
Fine Towels from the Heart of Ehime
Imabari, located in northern Ehime Prefecture on the island of Shikoku, is Japan’s leading center for towel production. With a temperate climate and an abundance of soft, pure water ideal for processing cotton, the region has supported a thriving towel industry for over 130 years.
From Japan to the World
With five physical stores across Japan and an expanding global audience, Iori continues to share the values of Japanese craftsmanship—quality, care, and quiet attention to detail—through every towel we make.
