As an Imabari Towel specialty store, Iori (ee-oh-ree) is dedicated to pursuing the potential of fine quality towel products as a way to enrich and brighten your daily lifestyle.
With 7 physical store locations in Japan, we are the most trusted Imabari Towel brand worldwide.
Fine Quality Towels Made in Ehime, Japan
Imabari city, located in the northern region of Ehime prefecture on Shikoku island, is home to the largest cotton-towel production industry in Japan. Blessed with mild year-round climate and an abundance of soft water, Imabari has thrived as Japan's leader in towel production for over 130 years.
Come visit us!
We welcome you to explore one of our 7 Iori store locations in Japan. Experience the timeless quality of authentic Imabari towels and take home a piece of Japanese craftsmanship. Visit us to discover thoughtfully designed towels that elevate everyday moments.
