Iori is an Imabari towel specialty brand founded in 2009 and based in Ehime, Japan, the home of Imabari towel making.

With more than 10 million towels sold, Iori is trusted in Japan for offering authentic Imabari towels. The brand is dedicated to preserving Imabari’s heritage and craftsmanship through carefully considered products.

Imabari towels are Japanese towels produced in Imabari City, Ehime Prefecture, a region known for its long history of towel making.

They are recognized for their high absorbency, softness, and durability, which are achieved through strict quality standards and specialized manufacturing techniques.

Imabari towels are special because they are produced under industry-wide quality standards, not just individual brand claims.

To be recognized as Imabari towels, products must meet criteria established by the Imabari Towel Industrial Association, ensuring absorbency, comfort, and suitability for everyday use.

Imabari towels must pass a set of 12 quality criteria defined by the Imabari Towel Industrial Association.

These standards evaluate absorbency, material performance, and construction quality. Only towels that meet all required criteria are recognized as authentic Imabari towels.

The Imabari 5-second rule is a test used to evaluate towel absorbency.

In this test, a towel must begin absorbing water within five seconds when placed on the surface of water, without external pressure. This test reflects Imabari’s emphasis on natural, gentle absorbency.

Authentic Imabari towels are identified by a red, white, and blue tag issued by the Imabari Towel Industrial Association.

Each tag includes a certification number that corresponds to a registered product and manufacturer, which can be checked on the association’s official website to confirm authenticity.

Yes. Authentic Imabari towels are made in Japan, primarily in Imabari City, Ehime Prefecture.

Production follows local manufacturing practices and quality standards established by the Imabari Towel Industrial Association.

We accept Visa, Mastercard, American Express, PayPal, and additional payment options such as Apple Pay, Google Pay, or other methods depending on your device and region.

Available methods will be shown at checkout.

By default, our prices are shown in Japanese yen (JPY), however due to your browser settings and region, your local currency may be displayed.

Your payment provider may apply currency conversion and any applicable fees based on your local currency and settings.

Our online store begins processing orders within 1–3 business days.

If you need to change or cancel an order, please contact us as soon as possible via the contact form or iori.global@i-ori.jp.

Please note that once your order is dispatched from our facilities, it cannot be changed or canceled.

All orders are shipped from Ehime Prefecture, Japan, where our towels are made.

Orders are typically processed and shipped within 3 business days.

Estimated delivery times vary by destination, but most international orders arrive within 3–10 business days after dispatch.

Please note that delivery times may vary due to customs procedures or local courier operations.

We ship internationally using Japan Post EMS (Express Mail Service) and Yamato international shipping, depending on destination and service availability.

Yes. Once your order has been dispatched, we will email you a tracking number and you will receive updates so you can follow your shipment to its destination.

Orders shipped outside Japan may be subject to import duties, customs fees, or taxes imposed by the destination country.

These charges are not included in the product price or shipping fee and are the responsibility of the recipient.

Import duties and taxes are determined by local customs authorities and vary by country, region, and order value.

Because of this, we are unable to calculate or collect these charges in advance.

If a shipment is refused, unclaimed, or returned to Japan due to unpaid or refused import duties, taxes, or customs fees, the order is not eligible for a refund.

International shipping and customs-related costs are incurred once a package leaves Japan and cannot be recovered.

We kindly encourage customers to review their local import regulations before placing an order.

Yes. You may request a return within 14 days of delivery, provided the item is unused, unwashed, and in its original packaging.

However, please note that return shipping costs and any associated customs fees are the responsibility of the customer.

For full details, please review our Return and Refund Policy page.

To request a return, please contact us via our website’s contact form or by email at iori.global@i-ori.jp within 14 days of delivery.

Once your request is reviewed, we will provide return instructions.

Refunds are processed only after the returned item has been received and inspected at our facility in Japan.

Approved refunds will be issued to the original payment method within 3 business days.

Original shipping fees, customs duties, and any other service fees are non-refundable.

If you receive an item that is damaged or different from what you ordered, please contact us within 7 days of delivery, including your order number and clear photos of the issue.

Once confirmed, we will propose an appropriate resolution, which may include a replacement or refund.

Our team is available Monday to Friday, from 9:00 AM to 6:00 PM JST (Japan Standard Time). If you contact us outside these hours or on weekends and holidays, we will get back to you as soon as we can.

If you have any questions, please reach out via our website’s contact form or by email at iori.global@i-ori.jp.

Our team is based in Japan and responds during Japanese business hours.