Waffle Towels by Iori | Premium Imabari Towels for Everyday Comfort

Innovative Waffle Weave

The three-dimensional waffle weave not only enhances absorbency but also reduces the surface area in contact with the skin, providing a refreshing and lightweight touch. Additionally, this structure promotes quick drying, making it ideal for daily use.

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Durable and Stylish

By twisting two different colored threads together to create "mélange yarn," these towels achieve both enhanced durability and a rich, unique appearance. Their distinctive texture and high functionality have made them a favorite among our customers and staff alike.

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Versatile Use

Suitable for all seasons, the 'Waffle' towels can also serve as interior textiles. The bath towel size works well as a lap blanket, gently wrapping around your stomach, waist, or feet. Its comfortable resilience and minimal lint shedding make it highly recommended as a baby towel or blanket.

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Imabari Towel Certified

Each towel in the 'Waffle' series is certified by the Imabari Towel brand, ensuring it meets the high-quality standards set by the Imabari Towel Industrial Association. This certification guarantees exceptional absorbency, safety, and durability.

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Staff Reviews

I was surprised at how much volume these towels gain after a wash—they become fluffy like waffles! The texture is sturdy, making it ideal for wiping down dishes and surfaces in the kitchen. I also love that it doesn’t shed much lint even after repeated use.
— S., Main Store Staff (Female, 30s)
I adore the gentle elasticity of these towels. After washing, they’re perfect for lightly patting my face dry, as they absorb water quickly while being so gentle on the skin. In summer, I use the bath towel as a lightweight blanket to stay cool—it’s an absolute lifesaver. Plus, it’s easy to wash despite its thickness.
— K., Sales Promotion Team, Headquarters (Female, 30s)
On rainy days, I always keep this towel in my bag—it’s so reassuring to have on hand. The way it absorbs moisture quickly without feeling soggy is truly thanks to the unique weave. Even after multiple washes, the towel holds up well, and I’ve been using mine for over five years! There was a bit of shrinkage when using the dryer, but stretching it gently while drying solved the issue completely.
— M., Sales Promotion Team, Headquarters (Female, 40s)